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Scaling developer advertising to 500+ applications per month in Georgia
One of the leading real estate developers in Georgia. It is the first developer in the region that simultaneously realizes residential, investment and suburban projects.
Metropol
Number of deals excluding cohort profitability
10+
Potential clients at hot stages
RED — system complex solutions in Real Estate for clients all over the world
6–7%
Leads per period
2000+
All cases
Tasks
Optimize the work of the Sales Department: increase the number of closed deals through the audit of the Quality Control Department
Objectives
Achieve a conversion rate from initial lead to deal of 2%+ and develop a strategy to increase the conversion rate to 5%.
Implement effective advertising tools for both the English and Russian-speaking segments of the audience from Europe and CIS countries.
Solution
work done
758+ AD GROUPS LAUNCHED
5 landing pages for the cube&oval project
CRM and Process Automation
Connection of request transfer system, setting up funnels in CRM and automation of processing systems
sales force quality analysis
Systemic assessment of CQR within 1 month according to 10 indicators with determination of average CQR value
The project utilized 3 types of landing pages with an average conversion to application of over 15%
100+ unique creatives with personalized CJM (Customer Journey Map) in each of the systems were developed
work that has been done
One-pager
Lending
Marquiz
55+
Static creatives
58+
Video creatives
Automation scenarios
Detailed recommendations and points of growth
Evaluated 59 calls/conversations (295 min.)
WORK RESULTS
sales department
Coherent work of the sales and marketing department with the help of the JCC, technical team and the RED UA department was built
Conversion
Up to 20% of applications from RED successfully converted to hot stages on the CRM funnel
Deals
Predictably, within 1−3 months, the cohort may reach the indicator: up to 25 completed deals
anti-fraud
We detected 572 suspicious requests (fraud) that were successfully blocked and didn't reach the working funnel
