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Launch of real estate agency advertising with conversion of 3% from lead to deal in 1 month
A boutique real estate agency for the sale of new homes in Phuket. In 6 months of operation, we have been able to find liquid properties for dozens of clients for both living and investment purposes
Oasis Estate
Leads per 3 months
317
Number of deals with our applications
RED — system complex solutions in Real Estate for clients all over the world
9
Conversion from first lead to deal
Average real estate check by deals
3%
150 000$
All cases
Goals
Optimize marketing and PMO activities to increase the number of closed deals (conversion to deal from 2%) for new properties on Phuket Island
OBJECTIVES
Increase the inflow of quality leads through paid advertising channels from 0 to 200 leads per month and achieve an efficient sales team utilization rate
Build the work in AMO CRM from scratch for the entire sales department of the client and introduce tools for effective processing of requests
Solution
work DONE
53+ AD GROUPS LAUNCHED
Developed more than 50 unique creative concepts with a personalized CJM (Customer Journey Map) in each of the systems
8 landing pages-QUIZES
At the time of writing, the project uses 8 landing quiz sites with an average conversion rate of 15% from conversions to applications
AMO CRM IMPLEMENTATION
Registered Zadarma telephony service for outgoing calls and storage of call records in CRM
integrations connection and Configuration
Connected 4 Wazzup numbers to communicate directly in CRM and save conversations to contact and deal cards
IP-telephony and automization
WORK THAT HAS BEEN DONE
30+
Static creatives
23+
Video creatives
Lead magnet – project presentation
Implemented automation of all CRM processes
Conducted training video meetings for the sales department
We customized a card for viewing transactions and contacts, implemented additional modules for efficient work, and developed a system of access rights for all employees
We created two main funnels with all necessary stages and auto-deals: "Sale" - for working with leads and "Leads to Check" - for optimizing advertising
Made a Google spreadsheet to store a database of leads and mailings, 10+ automation scenarios with landings
Set up Telegram chat for lead notifications
Implemented IP telephony in the sales department from scratch, connected the numbers and trained the OPs to dial each GEO
WORK RESULTS
SALES DEPARTMENT
In the first month of operation, the top selling segment in Phuket was identified and the best properties were offered to both RED marketing and the client’s PPA. Target load OP increased and transaction cycle shortened to 1 month
CONVERSION
The average conversion rate from the total volume of leads has reached 3% in just 3 months of operation and will continue to grow
deals
For 3 months of cooperation only from channel of RED leads were made 9 deals, and the cohort of leads is still reaching and can bring deals in the next 2−3 months
Anti-fraud
176 suspicious requests (fraud) were identified, which were successfully blocked and did not reach the client's working funnel
Review
"On average, we close 3 deals per package which means that conversion is already about 3%"
Review
Denis Sedakov
CEO Oasis estate
