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Conversion to qualification 35%+ on lead volume in Georgia and 4 deals in 1 month
The developer, which is one of the TOP-10 fastest growing developers in Georgia, and is currently one of the leaders in the Batumi market
X2 Group
Leads delivered
1192
Return on marketing investment (ROMI)
RED — system complex solutions in Real Estate for clients all over the world
1 150%
Conversion in qual. lead
Average purchase price from our leads
35%
50.000$
All cases
Tasks
Increase the intake of quality leads to load OPs with pledged metrics higher than those of current advertising contractors
ASSIGNED TASKS
Global conversion uplift in qualified leads in marketing and sales departments
Increase in conversion of sales of the flagship ONE project
Solution
Completed work
75+ AD GROUPS LAUNCHED
Developed 250+ exclusive concept creatives with expanded CJM (Customer Journey Map) for each ad system
3 types of landing pages
During the launch, 3 types of landing pages were developed with an average conversion rate of more than 15%
CRM customization and automization
CUSTOMER RETURN SYSTEM
The system of additional callback of all rejected applications and subsequent return to the client's sales department was built up
WORK THAT HAS BEEN DONE
200+
Static creatives
50+
Video creatives
Implemented automatization of all CRM processes
Held training video meetings for the sales department
We created two main funnels with all necessary stages and auto-deals: "Sale" - for working with leads and "Leads to Check" - for optimizing advertising
One pager’s
Quizzes
Website
WORK RESULTS
CONVERSION
35%+ of RED applications were successfully converted to qualified statuses on the client’s system
deals
During the period of cooperation we managed to conclude 5 deals, and some deals are planned to be concluded later after the fact of profitability of the cohort of bids in a year
Lead processing
The sales department has reached an effective load of 30 leads from the RED team every day, ensuring prompt interaction with the leads
Anti-fraud
Detected 327 suspicious requests (fraud), which were successfully blocked and did not reach the client’s working funnel
